NPR: "Why Snoopy Is So Popular With Gen Z'

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For months, social media platforms like TikTok and Instagram have been flooded with memes, clips and stills of Snoopy in action, clipped from decades-old comic strips and animated TV specials. 

Snoopy merch everywhere is selling out, from the online exclusive Build-a-Bear to many of the items in Peanuts' collaborations with apparel brands like Aeropostale. 

"I think there is a staying power to Snoopy specifically that people are continuing to identify with," Hannum said. 

But why Snoopy, and why now?

Here's what to know about the craze — and what Peanuts and pop culture experts think might be behind it.

Snoopy is driving engagement, sales and even blood donations

It's not as if Snoopy — the face of beloved TV specials and a fixture of the Macy's Thanksgiving Day Parade — ever really went away (other than to space, of course). But old-school Snoopy has reached whole new heights of fame in recent months. 

Melissa Menta, senior vice president of marketing and communications for Peanuts Worldwide, says every generation has effectively "discovered Snoopy" as it grows up. But zoomers' embrace of the character is playing out a little differently, thanks to platforms like TikTok.

 

Read more here.