The Business Behind The Farm Visit

[TTL News 308]

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Visitors to Topaz Farm on Sauvie Island just outside of Portland, Oregon last October didn’t encounter a corn maze but rather a kid’s maze cut through a field of sorghum. It’s easier on the soil, explains Kat Topaz, who owns the farm along with Jim Abeles. Topaz and Abeles put up a sign explaining the choice, and they frequently take the opportunity to explain their farming decisions to visitors.

“We call ourselves an ‘experience farm,’” says Topaz. “But we could just as easily call ourselves an educational farm.” 

Topaz Farm grows vegetables, berries and more—but it also participates in something called agritourism, a broad term that includes activities and events that bring visitors to the farm. This relationship between the farm and the greater community has been critical to the farm’s survival over the past few years.

When Abeles and Topaz first acquired their land on Sauvie Island, it had been conventionally farmed for decades and had “virtually nothing good in the soil,” says Topaz. As they began to farm the land, they also endeavored to learn about regenerative techniques to foster healthier soil—supplementing with microbes, biochar and more. But these things don’t transform soil overnight, and in the meantime, it was difficult to make enough income through traditional farming alone. This was coupled with other mishaps that often befall small farms. The first year, deer ate two acres of strawberries while Topaz and Abeles were sleeping. This past year, squash bugs helped wipe out their pumpkin crop. Their forays into agritourism have kept the farm afloat.

“We think that for farmers to become sustainable financially and to remain in business and to keep farming, they have to have the flexibility to have diverse revenue sources,” says Abeles.

They aren’t the only ones who feel this way. When announcing the results from the 2022 Census of Agriculture this February, Secretary of Agriculture Tom Vilsack said that many farmers rely on off-farm income to keep their production afloat, and he supports diversifying farmers’ income streams to keep farming economically feasible, although he didn’t mention agritourism specifically.

But despite many farms depending on extra revenue, which agritourism can provide, farmers such as Topaz and Abeles face challenges in navigating agritourism laws. According to Oregon’s legal code, farms can have “farm stands” as long as no more than 25 percent of the sales are attributable to “incidental items and fees from promotional activity.” This includes some but not all aspects of agritourism. But it doesn’t always make sense to Topaz and Abeles what fits into which category—it’s a problem, since there’s a hard cap on incidentals. For example, if they sell tickets to a farm dinner and prepare guests food made from the produce harvested on the farm, this can’t exceed 25 percent of their “farm stand” income. 

Other issues emerged. They were told by a county official that if they host live music, it can’t be called a concert. But it is OK to call it a “harvest festival featuring a live music performance.” If a class of school children comes to the farm for an educational field trip and it’s raining (as it often does in northwest Oregon), Abeles and Topaz want to be able to utilize tents, but the county has flagged this as an issue as well, with the outcome yet to be decided.

“We used to say Mother Nature was the most challenging part of farming,” says Topaz. “We’ve replaced that with Multnomah County and the state being the most difficult thing that we deal with. And we’re not alone.”

 

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