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Do's And Don't Of Marketing At Farmers Markets

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DO Make your farm name a centerpiece. To paraphrase Dale Carnegie, to a farmer, his or her farm’s name is the sweetest sound. So remember say it often and make sure your farm’s name is on display. Make a bold, professional banner or paint a giant sheet of burlap (hey, it’s rustic!). Just hang it high.

HFM-7-2014-ZachSign

DO Clearly label your produce with the crop’s name and price.Terri Kashima of K and K Ranch in Orosi, CA manages her booth at the Hollywood Farmers Market every Sunday. She rises well before dawn, packs the farm truck, arrives early, yet rarely has time to create display signage.So, nephew Zach Kano took over visual duties. He stripped old signs and replaced them with easy-to-read script. He paid attention to variety names and descriptions and angled the signage to get more eyes. Changes were simple, painless, and perhaps most importantly, nearly free. Within a week, Kashima saw a 10 percent increase in sales.

 

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